![]() ![]() His first masterstroke was the 1998 iMac, widely regarded for transforming Apple into a design icon. That leave you with the sense that that’s the only possible solution that makes sense,” Sir Jony said during an interview with the Telegraph while Chief Design Officer. It was only the re-appointment of Steve Jobs, who Sir Jony describes as his “best and most loyal friend”, that convinced him to stay during those tumultuous years.įrom then on, Sir Jony has been camped out with a team of designers hidden in Apple’s Californian headquarters, going on to forge the look and feel of devices that millions around the world have come to depend on. “We try to develop products that seem somehow inevitable. Poor sales were a warning sign for a young talent who could pick and choose job offers. In 1992 he agreed to become a paid up member of staff, while Apple was still struggling. But the company was entering its most troubled era, with sales taking a nosedive and criticism for its clunky design. Mr Brunner tried for two years to poach Sir Jony and bring him back to the Valley to work with him for his new client, Apple. Who was the artist? Step forward Sir Jonathan Ive, the 52-year-old British designer credited with turning Apple into an aesthetic force of nature – and who on Thursday announced he would leave the company after 27 years. “You expect to see lipstick, rouge, and a tray of eye shadow inside when you open it up.” Today, though, there is a blue iMac G3 sitting proudly in the Victoria and Albert Museum in London, which credits it with "revolutionising the aesthetics of computers". “The only thing missing from the iBook is the Barbie logo,” snarled one critic. The design caused some bitterness in beige computer world. It looked like the spaceship of a cute alien species visiting Earth to share their candy. Like its desktop cousin, the iMac G3, it resembled no other computer on the market: smooth, egg-like, alternating between panels of frosted white and bright, translucent coloured polycarbonate panels. The year was 1999, and the computer that had so ensnared the Jurassic Park star was Apple’s new iBook G3. Then the screen clicks open, and Goldblum answers his own question. “Oh yes,” he breathes, sounding like a man in rapture. "Is it possible to fall in love with a computer?” asks the soft, sensual voice of Jeff Goldblum, lifting up with disbelief as he pronounces the last word. Sly jazz plays as the camera pans over the rounded shell of a laptop computer. ![]()
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